Marketing & Business Development
In addition to her consultancy work Barbara Wilmot designs and delivers bespoke courses to meet the objectives of individual organisations. Since 2006, she has also been delivering industry training courses for the MRS (Market Research Society).
These courses focus on Building and Managing Client Relationships, and Communicating More Confidently with Clients. They are based on Barbara's own, hands-on practical experience of undertaking business development and building relationships with clients in the Professional Services arena. She knows what works and what doesn't and she will share her experiences with you during these interactive one or two day sessions.
Barbara says: "My training courses will show you how and where to start in order to get the warmest leads and the fastest wins. I will give you a practical step-by-step approach to follow to show you how business development can work for you. My one-to-one approach closely follows traditional marketing principles. I will clarify the roles involved and debunk the many misunderstandings and preconceived ideas that exist about business development".
Example synopses of Barbara Wilmot's courses are shown below:
This course is targeted at all staff new to account handling. It shows how effective communications are the foundations for building strong relationships with clients.
This course is targeted at senior level managers and directors whose role is to develop and/or retain clients. It shows how a relationship building and management approach can secure an ongoing pipeline of business with existing, occasional and lapsed clients.
On completion, delegates should have a practical understanding of:
A New Course from Barbara Wilmot.........
By the end of the course, delegates will have a practical understanding of:
"A very interactive course with good practical work. It really made me think about managing my contact with clients. I think that the plans and ideas given will impact on the way I run my accounts"
"The trainer was enthusiastic and passionate all day. My expectations were exceeded".
"The course opened a forum for sharing experiences from different client relationships. It determined everyone's objectives and what their needs were before launching into the presentation slides"
“The course helped me learn how to prepare for negotiation situations and to think about having something to offer as a compromise, rather than just giving in”.
“It got me thinking a lot about how I interact with people I work with, and how best to work with them”.
“A must for anyone dealing with stakeholders without a research background”.
“A very useful overview of the different facets involved in negotiation”.
“Barbara was very open and approachable and had the respect of the room”.
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