Marketing & Business Development

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  Marketing and Business Development

  Tel: 020 8997 9914
  e-mail: barbara.wilmot@totalise.co.uk

Commercial Support For Developing Business Services

About Barbara Wilmot - The Facts

Barbara is a resourceful and versatile business professional with more than 20 years business experience.

She specialises in:

  • Undertaking process consulting designed to take service companies with immature business development processes to a position of self sufficiency

  • Spearheading and developing marketing initiatives and strategies, including lead generation

  • Targeting new market segments and developing profitable new revenue streams

  • Proactively networking amongst prospective clients to ensure all contacts arising from initiatives and strategies are maximised

  • Developing and running bespoke or industry specific training programmes and workshops

  • Facilitating the Margerison McCann Team Management Profile psychometric tool

  • Coaching executives, for whom English is not the native language, to communicate more effectively in an international business environment

Barbara Wilmot has gained extensive knowledge and experience within:

  • Consumer
  • B2B
  • Finance
  • Professional Services
  • Public Sector
  • Charities and Voluntary Sector
Before establishing BW Consulting, for nearly 10 years she developed revenue and commercial opportunities for the TNS group by raising its profile and broadening the customer base for branded solutions and services. She also established within the TNS group the concept of a proactive, marketing led, business development function, focused on providing tailored solutions to potential new clients.

Barbara Wilmot's clients include:

BMRB Millward Brown
IPSOS MORI Research International
GfK Martin Hamblin KMR Software
Aegis Kantar Operations
Censydiam MMR Research
Apodemo Andrew Irving Associates
Lucid Benedictine Institute
Winkle London School of English
FlyResearch MRS (Market Research Society)
DigitalMR NatCen
BDRC-Continental FreshMinds
Opinium Gingerbread
Accent Skills Development Scotland
Breaking Blue London School of International Communication
Acumen Fieldwork Mathys & Squire LLP
Learnlight Cartus
ESOMAR Blueprint Partnership

Example projects include:
  • A bespoke two day training course for 100 Operational Managers, designed to develop an appreciation of the importance of building relationships with internal clients and stakeholders, together with practical steps for implementation.

  • A ten month contract working with an embryonic marketing team to help them develop their immature systems and processes to a position of self sufficiency.

  • Employing the Margerison McCann Team Management Profile to identify clear job roles and foster greater trust and cohesion within a team facing a major re-structuring.

  • Assessed issues impacting on the commercial performance of a software agency's client facing teams, with focus given to staff training and development, marketing and strategy.

  • Through coaching, developed various client-facing teams to help them co-ordinate their commercial activities and implement strategies appropriate to differing expertise and priorities.

  • Put in place marketing strategies and plans for a French-based, newly acquired arm of an international research agency.

  • Involved in the successful UK launch for the British start-up of a European agency, and helped launch their newsletter mailer.

  • For a struggling division of a research agency, identified and helped them target 20 top prospect companies from which briefs exceeding one hundred thousand pounds were obtained.

  • Participated in the successful launch of a significant new product for a medium sized market research agency, which included a series of pitch meetings with prospective new clients.

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